Why Brand Strategy from a Photographer and Director?
Because I've been in the room when it works, and when it doesn't.
- As a wire photographer covering celebrities and major events, I learned what captures attention in oversaturated markets
- Through talent management, I discovered how to build and protect public perception
- Working with local and national brands as a photographer and director, I've seen which strategies move the needle and which just burn budgets
I bring an insider's perspective on branding and public relations that most consultants simply don't have. I've worked with too many brands to count, and I know what separates the ones people remember from the ones they scroll past.
Brand Strategy Services
Two ways to elevate your brand, depending on where you are and where you want to go.
Brand Lite Session
Included with Photo/Video Branding Packages
You're investing in professional content—let's make sure you know how to use it. This 60-90 minute session covers the essentials of content optimization.
- Content calendar strategies that keep you consistent
- Platform-specific best practices (Instagram vs. Facebook vs. LinkedIn)
- How to repurpose your professional content across channels
- Engagement strategies that build real connections
Think of it as the instruction manual for your brand's visual content.
Local Brand Strategy Deep Dive
Investment: $1,500 - $3,500
For established local businesses ready to level up strategically.
This isn't a generic template. This is a comprehensive analysis of your brand, your market, and the
specific opportunities you're missing.
Discovery & Research
- Initial consultation to understand your goals and challenges
- Custom customer/client survey design and analysis
- Industry trend research specific to your market
- Complete audit of your website, social media, and Google presence
- SEO analysis and optimization opportunities
- Local and regional competitive analysis
In-Person Experience Audit
- In-store visit (if applicable) to evaluate customer journey
- Staff interaction assessment
- Layout and visual merchandising review
- Brand consistency evaluation across all touchpoints
Comprehensive Strategy Report
- Brand perception gap analysis (where you are vs. where customers see you)
- Prioritized action items ranked by impact and effort
- Specific tactical recommendations you can implement immediately
- 90-minute presentation and walkthrough of findings
This is for you if:
- You're a local business that's plateaued and doesn't know why
- You're investing in marketing but not seeing ROI
- Your branding feels inconsistent or outdated
- You know you need a strategy but don't have time to figure it out yourself
- You're ready to implement real changes, not just collect a report
Investment Levels
Small local business, single location, foundational digital presence
Established business, multiple locations or robust online presence
Complex business operations, multiple revenue streams, or extensive competitive landscape
*Regional or national brand strategy available on request with custom pricing.